Are we in the boat building business or are we a business that builds boats? Is there a difference?
Yes, there definitely is a difference.
Kadey-Krogen Yachts is in the boat building business and our success is, at its purest level, gauged by the number of boats we build and the equal number of happy owners. Can we be so foolish as not to measure success based upon profit? No, but we believe that if you adhere to uncompromising design/construction tenets and values and take care of the customer before, during and after the sale, profits will come.
What are our uncompromising design/construction tenets and values? It all starts with architectural integrity (keeping a vessel true to its original design parameters). The practice of stretching hulls to create a "new" larger model is a foreign concept to us. We design and build a new hull mold for each new model as it is the only way to ensure pure architectural integrity.
Nearly as important as architectural integrity is the boat yard itself. While many builders moved to mainland China for cheaper labor, we have remained in Taiwan. We chose not to sacrifice quality for price and have been building exclusively at Asia Harbor Yacht Builders in Kaohsiung for the past 20 years. Kaohsiung is a yacht building hub in Taiwan where the world's finest craftsmen build our trawlers and several extremely high quality motor yachts.
Another gauge we use for success is the happiness and contentedness of our owners whom we affectionately refer to as the Kadey-Krogen family. In parallel with building an uncompromising yacht, we believe that developing long-lasting relationships is tantamount to achieving our goals. It begins with customer service from the first point of contact at one of our three offices, over the phone, or at a boat show where everyone is welcome aboard without qualification. For those who join our "family", the service continues through the build and commissioning of your yacht. The project manager for your yacht is none other than Tom Button, one of the owners of Kadey-Krogen Yachts. Tom involves our naval architect, Dave Glasco, to bring your ideas to life.
When your yacht arrives from the yard, the commissioning of your yacht is handled by our Service Manager, Gregg Gandy. Gregg has 15 years of experience as a private captain and more than 10 years of experience commissioning Kadey-Krogens. He uses an extremely thorough inspection process (using a 35 page list!) for your new yacht. When commissioning is complete it is Gregg that conducts your onboard training and reviews the hull specific owner's manual with you. Tom, Dave and Gregg are part and parcel of each and every yacht we build. Our process builds a lasting relationship with owners that continues well after commissioning is complete.
Don't just take it from us. Here's an excerpt from an email we received from Bruce Stone, new owner of Krogen 48' AE Silver Bay:
"We ran into a couple at a marina in Fernandina, Florida. They were trawler enthusiasts but owned a different boat. We exchanged notes on our buying experience and they were surprised to hear how well KKY supports its owners. They were basically told by their company, "Here are the keys, thank you very much and enjoy." Never in my life have I run into a company where the entire staff from top to bottom is as nice, helpful, enthusiastic and supportive as the people at Kadey-Krogen Yachts. They took our dream and vision and turned it into reality. We got exactly what we had wished for. This new lifestyle will be successful because of the positive beginning it has had. For that, Sue and I are indebted to the entire company.
Who do you want to partner with for the yacht of your dreams – Kadey-Krogen Yachts or just a business that builds boats?